Review : Investment in AMB Selfie Square, Dwarka Expressway, Gurugram, Loss or Profit


Project Review: AMB Selfie Square, is situated in the sector 37D, Dwarka Expressway, Gurugram. This commercial project is under developing by the AMB Group. This project Consist of commercial retail shops, commercial office spaces, food courts, club, Multiplex and entertainment facilities.

Possession | Construction Update
The AMB Selfie Square project was launched in the year of 2013. The promised date of delivery/possession was in the month of December-2017. But the project is still under construction. This project is already delayed. The revised promised date of possession is in the month of December-2019. 

amb selfie square, sector 37D, Gurugram

As per Location
The AMB Selfie Square is situated on the service road of sector 37D, Dwarka Expressway. The project has very wide frontage. The beauty of this project is that this project is in the front of Dwarka Expressway. This project is properly visible and walkable from nearby sector roads and from the Dwarka Expressway. So can say that the location of AMB Selfie Square project is very impressive.

Advantages | Good Factors
The AMB Selfie Square is a project offering the perfect integration of retail, commercial, hospitality, Entertainment and Business in a single compound. The project is appealing not just from a design and concept perspective but the blueprint reveals that it would be functionally attractive too. The project dubbed as the “AMB Selfie Square” will have four different sections to it namely the Hospitality, Business first, Leisure, and Entertainment. The design is set to lean towards the contemporary makes making it a premier locale for the desired few.

The layout design of the AMB Selfie Square is also very impressive, the ground floor commercial retail shop looks like the high street open market, especially the Dwarka Expressway facing retail shop. The ground floor retail shops of this project are properly visible and walkable everyone. So the investment in the ground floor retail shops can give excellent returns after possession.

That AMB Selfie Square Commercial Complex is properly visible to all passers from connecting roads of the sector 37D, 88A, and 88B. There are several big residential ready to move and under construction projects like the Ramprastha The Edge Towers, The BPTP Spacio, The BPTP Park Generations, Ramprastha The Atrium, The Signature Global The Millennia, The NBCC Green View Apartments, The BPTP Terra, The Ramprastha Rise, The ILD Engracia, and Ramprastha The Ark etc, which is the biggest plus point for AMB Selfie Square.

The Sector 37D, Gurgaon is a high-density population area. There is a huge urban rich residential population surrounding AMB Selfie Square Mall. There are more than 10 thousand flats and a residential population of more than 50 thousand people in this area, which is also a very good sign for commercial property investment i.e. AMB Selfie Square.

The layout design of commercial office space is also very impressive. The office space is well furnished and designed to cater to every business. The project has a proper parking space for stakeholders and visiting guests. The overall layout design of AMB Selfie Square is excellent.

The AMB Selfie Square is good for retail business startups.

Key Point | Advice
These days developer of the AMB Selfie Square project offering buyers so many interesting payments plans to invest in this project/property, commercial retail shops, and office spaces, like the 12% assured return and lease guaranty payment plans etc.

That builder/project who offer this kind of investment offers is not in the category of secure investment. As our experience most assured return properties are an investment of loss.

Do not put your hard earned money in the builder’s seduction, assured return & lease guaranty properties are always an investment of risk. So invest wisely.

Basically, the assured return & lease guaranty is nothing, the real estate developers sell their low money property at a very higher price and return your hard earned money in the name of the assured return or monthly rent to you in the form of EMI. Actually, they are making you fool.

The AMB Selfie Square has very strong marketing in Delhi-NCR. If you are an investor and have money in your bank/pocket to buy commercial property, don’t rely on marketing propaganda. However, things get change drastically when you go to the market to sell anything or even the same property you bought thinking there is a huge demand for it, the same broker tells you, sir, there is huge downfall and no buyer is in the market or tells you a rate you won’t afford to sell and bear huge loss.
Moral of the paragraph is that don’t believe the builders marketing hype, do your own research or take help of an expert.

The prices won’t very much hike at least for a couple of years because of the huge unsold commercial property on the Dwarka Expressway.

The AMB Selfie Square property is best suited if you are willing to hold onto a longer term for returns as it would take a couple of more years (or even more) and the market to appreciate in the locality. As for the location of the property is concerned it is a prime locality with all required amenities located within 3-5 km. And this is subjected to the completion of this project on the revised time frame, in the year 2019 which seems fairly uncertain.

It is probably not the right choice of investment for those who are looking for ROI in the next year or so.
There may not be a real appreciation of value for resale in the next couple of year. In fact, investors who are trying to make a re-sale of their property in the AMB Selfie Square, hardly get any client. The resale is not yet to start.

Builder Profile
The AMB builder has a good market reputation in Gurgaon. But the AMB builder has the poor record of completing their real estate projects in the set time frame.

Drawbacks | Bad Factors
The Maximum Mall or Mall type properties are not the good and safe investment options in the Gurugram and Delhi area. The maximum investors who invested in Mall type properties are in 99% loss.

Actually, only a few Malls is running fine in Gurugram and Delhi area like The Ambience Mall, The DLF Mega Mall, The MGF Metropolitan Mall, and The Select City Walk, Saket, New Delhi etc otherwise all other Mall type properties are the investment of 99% loss.

The entire New Gurgaon (Dwarka Expressway Sectors) is unplanned. Somewhere villages and somewhere unauthorized colonies and next to it is the group housing projects or commercial projects. It seems very crappy. The Dwarka Expressway sectors are full of encroachment. The development will take more than 7-10 years or even more.

As we analyze that there are almost no development activities or very slow development in the entire Dwarka Expressway sectors (New Gurgaon). The development planning’s of the state government has been moving at a snail’s pace.

The Dwarka Expressway (New Gurgaon) township has been under construction/development since last 08 years, nobody knows when it will be complete.

The Gurugram Metropolitan Development Authority (GMDA) has turned this area of the Dwarka Expressway into a nuisance zone. The builders are fear free and are allowed to do all sorts of nasty things.

At present, the public transport facilities to AMB Selfie Square Mall are limited.

The construction and possession of this project depend on the sale of shops/space so the project may be the delay.

amb selfie square, sector 37-D, Dwarka expressway, gurugram

Price | Lease Price
At present, AMB Selfie Square retail commercial shops available for sale and resale at the prices INR Rs 6K per sq ft to INR Rs 14K per sq ft depends on the floor and location. The commercial office space price is INR Rs. 5500/- per sq ft to INR Rs 6K per sq ft. The price is reasonable for investment.

These days developer of AMB Selfie Square Mall commercial project offering buyers so many interesting payments plans to invest in this project/property, Retail Commercial Shops, like the 12% assured return, and Lease guaranty payment plans etc.

That builder/project who offer this kind of investment offers is not in the category of secure investment. As our experience most assured return and lease guaranty properties are an investment of loss.

Actually, the assured return plan is a trick of fundraising. The Real estate developer sells its non-salable property with a greedy plan on a very higher price, to innocent customers in the name of assured return. They are making you fool.

After completion, possession of AMB Selfie Square Sector -37D Gurgaon, investors may get minimum 6% per annum return if the builder complete this project in the revised set time frame.
The ground floor Dwarka expressway facing retail shops is very good for investment. AMB Selfie Square office space is also good. Our advice Invest carefully in this project because of the uncertainty surrounding the possession dates.


CPR Rating * *


  1. Amb selfie square … Its a marketing propaganda, this builder just creating hype..
    In such a sorry state of real estate market, I am really concerned to put the hard earned money in a project which is under construction, not the best of the builders and where it seems we don’t have any control as well as per agreement. I am not expecting a great deal of quality but if they deliver in 3 years. I believe, we will be lucky. Like to hear from others what’s their thoughts? I believe, I am left with no choice to move forward and pay as per another demand because neither i can sell this nor I stop my payment for further progress.

  2. Is it ground reality ?


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