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Fairfox EON Review: Phase 1 Office & Shop Returns vs FD

Fairfox EON review — 25 October 2026: did an early buyer make more money than a 7% FD by the time Phase 1 became ready to move? Therefore, this update follows the original article heading by heading, then compares offices and shops separately.

Quick answer: the early ₹2,999/sq ft office example looks ahead of the FD benchmark at the advertised resale prices reviewed. In contrast, shops need a different purchase price and a floor-specific comparison. However, an advertised price is an estimate of possible value; profit is realised only when a sale closes.

Scope: Phase 1 / Block A is the ready-to-move phase discussed here, consistent with the owner’s update and current ready-property advertisements. However, this does not mean every EON phase is ready. Therefore, check the offered unit’s OC/CC, possession and registry documents. Moreover, no executed resale deed, signed lease or investor payment ledger was supplied.

Fairfox EON review: As per Location

The First One: competition from nearby offices

Earlier article Position now What it means for you

Nearby office projects create competition; the old review rated the location cautiously.

However, competition remains relevant. For example, current EON sale and rental advertisements show an active offering market, but do not establish occupancy or transaction volume.

Therefore, for an office, compare total occupancy cost, fit-out, parking and usable area with nearby ready offices. However, competition alone cannot prove a loss.

Second One: will Sector 137 residents support the shops?

Earlier article Position now What it means for you

The review expected other retail locations to capture some residential spending.

A Block A first-floor shop is currently advertised for rent; there is no verified project-wide footfall or tenant-sales study in this update.

Therefore, check the exact shop’s frontage, access and operating neighbours. After all, nearby homes do not guarantee customers at every floor.

Third One: connectivity

Earlier article Position now What it means for you

Expressway access and nearby metro connectivity were described as advantages.

The promoter identifies Sector 137 and Sector 142 metro access. The old reference elsewhere to a Sector 140 metro station should not be relied on.

Therefore, test the actual walking route, crossings and last-mile journey from the unit. Also, do not price a shop using an unverified walking-time claim.

Fairfox EON review: Possession | Construction Update

Earlier article Position now What it means for you

Under construction / primary stage; expected possession 31 December 2025.

However, that early construction label no longer describes the Phase 1 ready-to-move comparison. Block A is Phase 1; other blocks have separate registrations.

Therefore, for Phase 1, shift the decision from construction risk to usable possession, occupancy, leasing and resale liquidity. However, the original expected date is not proof of actual handover on that date.

Phase Block RERA registration

1 — focus of this review

A

UPRERAPRJ211016

2 — keep separate

E

UPRERAPRJ716606

3 — keep separate

B & D

UPRERAPRJ882013

Promoter: phase identities. Verify the exact registration at UP-RERA. Meanwhile, original architect, acreage, parking and construction-start entries are preserved in the archive; they have not all been independently reverified.

Fairfox EON review: Fact Check

Old point Updated assessment Investor action

₹2,999 launch price raised doubts about completion

First, this was the historical OFFICE reference, not a shop price. However, low base price alone did not establish that completion was impossible.

Therefore, use the full paid cost and today’s executable offer.

Possession first should support returns

Although ready possession reduces construction uncertainty, it does not automatically produce a tenant or quick exit.

Therefore, inspect services and occupation; seek a written buyer offer.

Broker association and examples of other stuck projects

However, those references are not evidence of an EON default. This update does not repeat them as current findings.

Instead, check this project’s own records and payment obligations.

12% assured return / lease guarantee

Similarly, a promised return differs from rent actually received. No receipt history was supplied.

Therefore, add only verified receipts to the return calculation.

Zero debt / no litigation preferred

No current debt, litigation or Authority-dues clearance was verified here.

Obtain current records; do not infer either clearance or default.

Fairfox EON review: Advantages | Good Factors

Earlier advantage What can be said now How to assess it

Nearby residential and office population

However, potential catchment remains a useful consideration; assured high footfall was too strong a conclusion.

Count visitors at the actual frontage on working days and weekends.

Shop visibility and stated ceiling heights

However, these vary by unit and floor; historical heights are not a fresh measurement.

Inspect the specific shop and sanctioned plan.

Green-building description

However, current certification status was not independently verified.

Therefore, request the certificate and scope.

Airport access would attract multinationals

No evidence here links a fixed airport travel time to achieved EON rents.

Therefore, treat connectivity as context; value the unit from local demand.

Public transport access

Useful, subject to the actual route and last-mile connection.

Also, compare door-to-door travel for staff and customers.

10-Acre Factor

This Fairfox EON review separates project size from evidence of investment performance.

Earlier article Position now What it means for you

The old article suggested that projects above 10 acres perform better.

However, the old comparison is not a controlled study proving a 10-acre success threshold. For example, size can bring facilities and also competing inventory.

Instead, judge operational quality, tenant demand, supply and costs. Acreage by itself is not a buy/sell signal.

Investment Tips

For rental buyers, this Fairfox EON review focuses on tenant suitability and ownership rights.

Earlier article Position now What it means for you

For rental investment, the article preferred virtual space or at least 1,000 sq ft carpet area.

However, there is no universal minimum size that guarantees rent. Physical units and pooled/virtual ownership carry different rights and exit conditions.

Therefore, match the area and ownership structure to a real tenant requirement. Check carpet versus chargeable area, lease rights and CAM responsibility.

Fairfox EON review: Price & Delivery Track Record Comparison

The old competitor-price table remains in the archive. Its launch prices and expected dates are not today’s like-for-like offers. Instead, the useful comparison now is a ready unit with the same use, floor, finish and area basis.

Current advertised evidence: keep office and shop separate

Property Advertisement reviewed What it establishes

Office sale

645 sq ft super area; ₹50 lakh; ready to move; bare shell; floor 17 of 22 — about ₹7,752/sq ft.

An asking price, not a completed sale. However, Block A is not explicitly named in this ad; match the tower before using it for a specific Phase 1 unit.

Office rent

814 sq ft super area; furnished; ₹40,000/month; immediate availability — about ₹49/sq ft/month.

A furnished rent request, not bare-shell income or proof of an achieved lease.

First-floor shop sale

1,080 sq ft super area; ₹2.53 crore; ready; floor 1 of 22 — about ₹23,426/sq ft.

A first-floor resale advertisement; exact block must be checked. Also, the portal’s ₹23,500 headline is rounded/inconsistent with the total.

First-floor shop rent — explicitly Block A

674 sq ft built-up; floor 1; Block A, unit 34; semi-furnished; ₹65,000/month — about ₹96/sq ft/month.

A specific Phase 1 rental asking price. However, built-up area cannot be treated as super area without reconciliation.

Ground-floor shop

No sufficiently matched Phase 1 ground-floor resale and rental pair validated in this review.

No invented ground-floor rate or pooled shop average.

Sources: Magicbricks sale advertisements; 814 sq ft furnished office rental; Block A first-floor shop rental, listing 10553570. Advertisements can change, expire or duplicate the same unit. Therefore, these samples are not a certified market average.

Fairfox EON review: Commercial Real Estate Project Investment Criteria

Original criterion Today’s practical test

Urban rich gentry / high-density population / youthful footfall

Potential catchment is not counted customers. Old population figures and A1 grades are not reverified.

Prime location / connectivity / industrial area

Inspect approach, competing supply and the tenant’s actual commute.

Layout / multiple entries / visibility

Therefore, check the offered unit’s frontage, circulation, lifts and signage rights.

Public security / civic facilities

Verify live services, fire systems, backup power and operating costs.

Developer credibility / price / competitors

Use delivered services, current records and comparable executable offers; old letter grades are not current ratings.

Expected ROI

Use the separate office and shop calculations below.

Fairfox EON review: Products & Developer

EON markets offices and retail, with different floors and phases. “EON price” is therefore not one number. For example, an office, first-floor shop and ground-floor shop require separate comparisons.

Fairfox EON review: Builders Profile | Track Record

The Fairfox EON review below reassesses the original developer profile in its dated context.

Earlier article Position now What it means for you

The original profile described a first project and used a Bronze category.

However, that dated label is not a fresh credit rating. Phase 1’s ready status changes the original construction-stage context; current finances and wider delivery history were not independently audited.

Therefore, assess the unit’s delivery documents, services and current obligations rather than carrying forward the old grade.

Fairfox EON review: Price Appreciation Track: office versus shop

Historical article date Office base rate / sq ft Retail reference / sq ft

Nov 2021

₹2,999

Not recorded

Mar 2022

₹3,499

₹13,999

Dec 2022

₹4,200

₹22,000

Jun 2023

₹4,999

₹22,000

Important: these are entries in the original article, not verified buyer invoices. However, the retail entries do not identify floor or unit. ₹13,999 must not be called the confirmed booking rate of every Phase 1 shop. Therefore, use your own agreement for an actual return.

How the money was paid: 50% first, then instalments

Both examples assume 50% upfront, 15% + 15% + 10% during construction, and the final 10% paid on 31 December 2025. All dates below are modelling assumptions, including the final payment date; they are not a verified demand or possession record. As a result, the ready-unit model includes 100% payment.

Share paid Office: 1,000 sq ft × ₹2,999 Shop illustration: 500 sq ft × ₹13,999

50%

2022-01-01: ₹14.99 lakh

2022-03-01: ₹35.00 lakh

15%

2022-07-01: ₹4.50 lakh

2022-09-01: ₹10.50 lakh

15%

2023-01-01: ₹4.50 lakh

2023-01-01: ₹10.50 lakh

10%

2024-01-01: ₹3.00 lakh

2024-01-01: ₹7.00 lakh

10%

2025-12-31: ₹3.00 lakh

2025-12-31: ₹7.00 lakh

FD benchmark: deposit each instalment on the same date at a constant 7% effective annual compound rate. Value on 25 October 2026 = sum of payment × 1.07(days elapsed / 365). This is a before-tax comparison, not a bank-product quotation.

FD growth alone: the office payments grow from ₹29.99 lakh to ₹39.42 lakh, a gain of ₹9.43 lakh. The conditional shop payments grow from ₹69.995 lakh to ₹91.31 lakh, a gain of ₹21.32 lakh. Before costs and receipts, the corresponding FD-matching sale rates are approximately ₹3,942/sq ft for the office and ₹18,263/sq ft for the shop.

Office: what does the early entry look like today?

The office example in this Fairfox EON review uses the original office base rate and separately timed payments.

1,000 sq ft office Lower sensitivity Illustrative midpoint Higher sensitivity

Assumed sale rate / sq ft

₹7,000

₹7,500

₹8,000

Full-unit value

₹70.00 lakh

₹75.00 lakh

₹80.00 lakh

Historical base purchase cost

₹29.99 lakh

₹29.99 lakh

₹29.99 lakh

Same-payment FD value

₹39.42 lakh

₹39.42 lakh

₹39.42 lakh

Gross capital gain

₹40.01 lakh

₹45.01 lakh

₹50.01 lakh

Value above FD, before costs

₹30.58 lakh

₹35.58 lakh

₹40.58 lakh

The ₹7,000–₹8,000 range is a sensitivity band around selected advertised office offers, not a confirmed Phase 1 transaction range. For additional offer context, see broker inventory. At the ₹7,500 illustration, the paper value exceeds the matched FD by approximately ₹35.58 lakh before costs and tax. However, it is not cash in hand until sold.

Shop: a separate, conditional calculation

In contrast, the shop example in this Fairfox EON review needs a higher historical entry price and a floor match.

500 sq ft shop illustration Amount / limitation

Assumed historical base entry

₹13,999/sq ft; ₹69.995 lakh; March 2022 reference, floor not recorded

Matched FD on assumed instalments

₹91.31 lakh

Illustrative first-floor exit rate

₹23,426/sq ft, derived from the ₹2.53 crore / 1,080 sq ft advertisement

Illustrative full value

₹117.13 lakh

Gross capital gain

₹47.13 lakh

Value above FD, before costs

₹25.82 lakh

This shop example is not a verified same-unit return. Because the historical rate has no floor mapping and the current sale ad needs a block check, it only shows the arithmetic if that entry and exit genuinely match. In contrast, at a later ₹22,000 entry, the same ₹23,426 asking rate means only about 6.5% price growth before costs; it cannot be assigned the early buyer’s profit.

Visual comparison: purchase cost → FD → advertised-value scenario

Bars use the same scale, ₹0–120 lakh. Property bars are conditional asking-value scenarios, not realised proceeds.

Office — 1,000 sq ft

Base cost: ₹29.99 lakh

7% FD: ₹39.42 lakh

Property scenario: ₹75.00 lakh

Shop — 500 sq ft, conditional floor/unit match

Base cost: ₹70.00 lakh

7% FD: ₹91.31 lakh

Property scenario: ₹117.13 lakh

Rental income: what can you reasonably compare?

This Fairfox EON review treats rental advertisements as evidence of requested income, rather than collected income.

The office ad requests ₹40,000/month for 814 super sq ft furnished. That is ₹4.80 lakh annual gross rent if occupied and paid for all 12 months. However, it is a forward run-rate, not rent received since booking. For comparison, a separate 814 sq ft office ad asks ₹41,000 plus ₹19,500 maintenance; see rent and maintenance separately.

The Block A first-floor shop asks ₹65,000/month for 674 built-up sq ft: ₹7.80 lakh annual gross if fully let and paid. Therefore, do not apply this rent to the 500 sq ft model or calculate its yield against a super-area sale rate without reconciling the areas and matching the unit.

Net rent = collected rent − costs actually paid by the owner. First, check who pays CAM. If the tenant pays it separately, do not deduct it from the owner’s rent again. However, if the owner absorbs it, deduct it. Moreover, fit-out, vacancy, repairs and tax reduce returns. Furnished office rental asks also require furnishing investment that the bare-shell purchase example excludes.

Fairfox EON review: Conclusion: how should an investor decide?

Your situation What the evidence supports Next decision

Early office buyer around ₹2,999

At the illustrated advertised exit values, gross paper appreciation is comfortably above the matched 7% FD.

Therefore, get an executable net offer and subtract all costs before deciding to sell or hold.

Shop buyer

Return depends heavily on actual entry price, floor, frontage and matched area. A ₹2,999 shop calculation would be wrong.

Therefore, use the agreement and a comparable offer for the same floor; the retail model above is conditional.

Buyer considering rent today

Rental advertisements show requested rents, not a verified occupancy or collection history.

Therefore, compare annual net rent with today’s all-in price, including fit-out.

No sale or lease yet

Advertised appreciation is unrealised; requested rent is not received income.

Therefore, do not add future rent to past investment returns.

What is excluded? GST and other non-recoverable acquisition charges, stamp duty/registration, parking and other add-ons, owner-paid maintenance, fit-out, borrowing, sale charges and tax. Add each expense to the FD alternative from its actual payment date too. Add verified net rent or assured-return receipts consistently by date. If anything remains payable, subtract it from full-unit resale value once. Consequently, without those records, these are gross illustrations, not an investor’s final net profit.

The old recommendation to check Noida Authority dues remains sensible. No current unpaid-dues allegation or no-dues clearance is established by this article. Instead, the original broad loss warning has been replaced with the office/shop and cash-flow assessment above.

Fairfox EON review: original project illustration
Original project illustration; not a current construction photograph.

Historical tables retained from the original CPR article

Archive, not current market evidence: the following six tables preserve the original article’s data and comparative references. Prices, acreages, ratings, developer details, possession expectations and project-status remarks may be outdated or unverified. Their inclusion does not reaffirm accusations, “fully occupied”, “zero debt”, success/failure labels or historical grades as current facts. Use the revised analysis above for the investment framework.

Original construction and project particulars

Show historical table — not reverified for 2026

Construction Status

Under Construction

RERA Registration No

Eye Of Noida (EON) – UPRERAPRJ211016

Construction Start Date

January-2022

Possession Date

December-2025. (31-12-2025)

Construction Stage

Primary

Construction Company

Fairfox IT Infra Private Limited

Promoter Name

Fairfox IT Infra Private Limited

Architect Name

Anand Sharma

Total Land Area

13.65 Acres, in which only 3.4 Acres were approved/launched

Building Height (Office)

Ground + 22 Floor

Parking

Total Floors

Office- 22
Retail-G+2

Live Updates

On Request, Please email at “commercialpropertyreview@gmail.com”

Original project-size comparison

Show historical table — not reverified for 2026

PROJECT NAME

PROJECT AREA

RE-SALE PRICE/REMARKS

Express Trade Tower-2, Noida

5-Acre

The price has stuck at ₹5,000 PSF for the last several years. Leasing is also not very impressive.

Logix Technova, Noida

5-Acre

The price has stuck at ₹5,000 PSF for the last several years. Leasing is also not very impressive.

Jaipuria Mall-Indirapuram

Less than 5-Acre

Fail

Aditya Mall-Indirapuram

Less than-5 Acre

Fail

Wave One, Noida

Less than 4-Acre

Stuck

Wave Silver Tower

Less than 4-Acre

Not very impressive

Urbtech NPX

Less Than 4-Acre

Stuck

Center Stage Mall, Noida

Less than 7-Acre

Not very impressive

ATS Bouquet, Noida

7.5-Acre

The price stuck at ₹5,000 PSF for the last several years. Leasing is also not very impressive.

GIP, Noida

Above-10 Acre

Working very fine, fully occupied

Shipra Mall

Above-10-Acre

Working very fine, fully occupied

Bhutani Alphathum, Noida

17-Acre

Successful-high returns

Indirapuram Habitat Centre

Over 10-Acre

Working Very Fine

DLF Mall of India

Over-10-Acre

Working very fine, fully occupied

Select CITYWALK, Saket

Over 10 Acre

Working very fine, fully occupied

Original price and delivery comparison

Show historical table — not reverified for 2026

PROJECT NAME

PRICE (PSF)

DELIVERY TRACK RECORD/REMARKS

Eye Of Noida

₹2,999

Possession:- December 2025. First real estate project by this developer.

CYBERTHUM

₹5,500-₹5,990

Possession: June-2023. Zero debt, Quality Construction, delivered several commercial projects in Delhi-NCR.

WTC NOIDA CBD

₹7,650

Possession:- February-2024. Not Satisfactory

OH My God

Delay Possession/Stuck

ASSOTECH BUSINESS CRESTERA

₹5990-6190

Delay Possession

SUPERNOVA ASTRALIS

₹12,000

Delay Possession. RERA date has been passed in 2019.

Urbtech Trade Centre

₹6,500

Delay Possession

Original investment-criteria grading

Show historical table — not reverified for 2026

MUST REQUIRED FACTORS

ACTUAL FACTS-EON

GRADING

Urban Rich Gentry

High Class, Upper Middle Class, and Middle Class. Within walking distance, several high-class residential group housings such as Gulshan Ikebana, Sikka Kaamna Greens, Victory Ace, Saha Amadeus, Central Park 1 & 2, Aakriti Shantiniketan, Logix Blossom Greens, Logix Blossom Zest, Exotica Fresco, Logix Blossom County, Paras Tierea, Supertech Ecociti, Paramount Floraville,  Purvanchal Royal Park, Ajnara Daffodil, Gulshan Vivante, Supertech Eco Suites,  Subhkamna Tech-Homes, and Ajnara Element, etc.

A1

Prime Location

SILVER

C

Connectivity

10-Minute drive from-  Sector 93 Noida.
Walking distance from- Sector-143, & Sector 137 Residentials. Noida Expressway
Nearest Metro Station -Walking distance (Sector 142 & 137)
International Airport-30-minutes drive (upcoming Jevar Airport)

A1

Layout Design

Not established in the historical article

Multiple Entries

Yes

A

Visibility

Not established in the historical article…

High-Density population

Within a 500-Meter radius more than 25-Thousand Flats and 1-Lakh urban rich people and can denser more in upcoming years.

A1

Youthful Footfall

Yes

A1

Public Security

Police Station -10-Minute
Fire Station 10-Minute

A

Industrial Area

Adjoined, 0-Km

A1

Urban/Civic Facilities

Maximum facilities available

A

Developers Credibility

First real estate project by this builder.

C

Price Comparison

Reasonable Price

A1

Competitors

Several Competitors such as Alphathum, Advant Navis Business Park, Ansals API Corporate Park, and Bhutani Cyberthum, etc

C

Expected ROI

Not established in the historical article…

Original developer profile

Show historical table — not reverified for 2026

DEVELOPER

Fairfox IT Infra Private Limited

FOUNDED

2021

FOUNDERS

KEY PEOPLE

Arvind Goyal, Rajiv Kumar

COMPANY | PROMOTERS

Fairfox

PRODUCTS

IT Office Space, Retail Shops

AREA SERVED

Noida

PROJECTS COMPLETED

None

PROJECTS ONGOING

Eye Of Noida (EON)

DELIVERY TRACK RECORD

First Project

NET WORTH

STRENGTH

COMMITMENT

RISK

Not established in the historical article…

DEBT

Not established in the historical article…

LITIGATION

Not established in the historical article…

OFFICE ADDRESS

Office No. 1103, Tower A, Advant Navis Business Park, Sector – 142, Expressway, Noida (U.P) – 201305, Email: Info@fairfoxitinfra.com

BUILDER CATEGORY

BRONZE

Original price-history table

Show historical table — not reverified for 2026

YEAR

PRICE (PSF)

APPRECIATION/REMARKS

November-2021

Office Space-₹2,999
Retail Shop-₹

Launching Price

March-2022

Office Space-₹3,499
Retail Shop-₹13,999

December-2022

Office Space-₹4,200
Retail Shop-₹22,000

June-2023

Office Space-₹4,999
Retail Shop-₹22,000

Sources and related reviews

14 COMMENTS

  1. Couple of things you have mentioned wrong. Firstly this project is 13.65 acres, not 3.4 acres. Another thing is that
    currently it’s priced at 3500 psf and to build at this price range is not viable right but how can you say that price will not increase to 5000-6000 psf when it’s 30-40% sold. It’s much cheaper than cyberthum at this moment but you are giving thumbs up to bhutani group projects.

  2. It seems you are only favouring Bhutani projects. Location of eon and cyberthum is same still giving more wattage to cyberthum.

  3. The price of 3499 sq ft is excluding 700 sqft other charges and there is 5 percent PLC on almost all units. So its not that cheap. Total cost is 4250 per sqft

  4. What is the source of this developers funding, as u say that-its the first project by this builder? So how can I know that he will be able to complete construction in a set time frame if the sale doesn’t happen?
    can anyone help me out here?

    • What I got to know that its a project of JM Infra by the name of Fairfox. Both companies registered address is same. This project will be funded by JM Infra and the same directors has been onboarded for this project as well. But despite this fact that the registered address is same for both the companies than why JM is not using his name anywhere that’s my concern till now. If anyone has any update on this, please share here

    • What I got to know is that it’s a project of JM Infra by the name of Fairfox. Both companies registered address is the same. This project will be funded by JM Infra and the same directors have been onboarded for this project as well. But despite the fact that the registered address is the same for both the companies then why JM is not using his name anywhere that’s my concern till now. If anyone has any update on this, please share it here

  5. Recently they started booking of D block of its project. They did not have any approved brochure for D block. They do not have the details of carpet area. Be careful while dealing. You may be trapped. They provide details on whatapp message. No proper documentation.

  6. This JM Infra have pending dues of Noida authority and may be the reason they have not for this project with that company . Also the price is now approx 5500 per sqft with GST. Things are looking positive as far as real estate sector is concerned. The lower cost reason may be because the construction is done inhouse by the builder and the builder bought the land dirt cheap in covid times from the real owner. the cost of acre came around 8 cr.

  7. Great Information About Fairfox EON. This article will provide me with comprehensive information about Fairfox EON.

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