Review : Investment in ATS Kinghood Drive, Noida Expressway, Loss or Profit

As per Location
The ATS Kinghood Drive is situated on the 120 ft wide road of sector 152 Noida. The project is not properly visible from the Noida Expressway. At present, there is no residential population in sector 152, Noida. So can say that ATS Kinghood Drive location is not very impressive.

Possession | Construction Update
The ATS Kinghood Drive is under construction. The promised date of delivery/possession of the project is in the month of December 2019.

Drawbacks | Bad Factors
Semi ready to possession residential sector 150 Noida is adjoining to ATS Kinghood Drive. And there are several under construction commercial retail shops projects in sector 150 for their daily shopping needs. So ATS Kinghood Drive commercial will hardly get any benefits from sector 150 Noida residents.

The layout design of the ATS Kinghood Drive is also not very impressive. The ground floor front facing shops are properly visible from the outside road, but due to its layout design customer can’t directly enter into any main road facing retail shops.

Sector 152 and sector 150 Noida is a low-density population area. Low density is good for the living but not for commercial development, and at present, there is no population in sector 152 Noida. And also there is no sign for the population in the next couple of years (or even more).

ATS Kinghood Drive commercial spaces have a loading of approx 50% – so, a small shop of 1000 Sq Ft as quoted by the builder may end up being an ultra-small shop of only 500 sq ft in carpet area.

The maintenance cost is always high in this type of centralized air condition commercial properties. The construction and possession of this project/property depend on the sale of shops/space, so the project may be the delay. 

Commercial Real Estate Project Investment Criteria Table

MUST REQUIRED FACTORS	ACTUAL FACTS-ATS KINGHOOD DRIVE	GRADING
Urban Rich Gentry	Upper Middle Class, Within Walking distance, ATS, Ace, Godrej, etc.	A
Prime Location	SILVER	B
Connectivity	Walking distance from- Noida Greater Noida Expressway Nearest Metro Station- 6-Km (Sector 148) Airport-47Km (IGI Airport) Pari Chowk-8 Minute drive	A
Layout Design	Average	B
Multiple Entries	No	C
Visibility	Properly visible	A
High-Density population	Within 500-Meter radius more than 50-thousand people	A
Youthful Footfall	Several schools and higher education institutes are in close proximity	A
Public Security	Police Station -15-Minute Fire Station 15-Minute	A
Industrial Area	Walking distance	A
Urban/Civic Facilities	Maximum facilities available	B
Developers Credibility	Good	A
Price Comparison	Higher price in comparison to surrounding commercial projects	B
Competitors	A-few	A
Expected ROI	4% to 5%	B

 

Advice
Ground floor retail shops can be a good investment but overall ATS Kinghood Drive first and the second floor retail commercial shops may not very fruitful for investment.

Reason being not working fine
Actually, Sector 152 and sector 150 Noida is a low-density residential area and there are several under construction residential societies. And every residential society has its own commercial retail shop market to cater to daily needs and other retail needs for their residents. So that’s why investment in  ATS Kinghood Drive retail commercial space/shops may not very fruitful.

Products & Developer
The ATS Kinghood Drive is under developing by the ATS Infrastructure. The project is consists of centralized air-condition commercial retail shops. ATS Kinghood Drive has three floors, ground, first and the second floor. The project has approx 253 retail shops.

Builder Profile | Track Record

PREDECESSOR	ATS Infrastructure Limited
FOUNDED	2000
FOUNDERS	Getamber Anand, Ashwani Talwar, Anil Kumar Saha
KEY PEOPLE	Getamber Anand
COMPANY | PROMOTERS	ATS
AREA SERVED	Noida, Greater Noida, Ghaziabad, Gurgaon, Chandigarh
PRODUCTS	Apartments, Villas, Commercial offices, Shopping Malls, Retail
PROJECTS COMPLETED (Residential)	ATS Greens Village, ATS Greens, ATS Advantage, ATS One Hamlet, ATS Pristine, ATS Paradiso, ATS Kocoon
PROJECT COMPLETED (Commercial)	None
PROJECTS ONGOING (Commercial)	ATS Kabana High, ATS Khybar Range Mall, ATS Bouquet, ATS Kinghood Drive, ATS Pragya, ATS Heavenly Foothills
DELIVERY TRACK RECORD	Delay Possession
NET WORTH
STRENGTH
COMMITMENT	Quality Construction
RISK	No Experience in commercial projects development & maintenance
DEBT	Defaulter (The builder is in the defaulter list of Noida & Greater Noida Authority)
LITIGATION	No case in the Indian court
OFFICE ADDRESS	ATS Tower, Plot No.16, Sector-135, Noida-201 305 Phone: 0120-7111500
BUILDER CATEGORY	GOLD

The ATS builder has a good market reputation in the real estate industry. He has successfully handover several residential projects in Delhi-NCR.

Price | Lease Price
ATS Kinghood Drive retail shops price start at approx:-

FLOOR	PRICE (PSF)
Ground Floor	Updating Soon
First Floor	14,000
Second Floor	14,000

The price is high for investment in the first and the second-floor commercial shops.

Also Read : Review : Investment in ATS Bouquet, Noida Expressway, Loss or Profit

Conclusion
The Investments of the 1st and the 2nd floor retail shops may take a very long time to grow. Our advice, invest carefully.

CPR Ratings

NOTE: BEFORE INVESTING, DO YOUR OWN RESEARCH